How can a company ensure that their "CX-Hero of the Month" recognition program is not only boosting customer satisfaction and loyalty, but also driving long-term customer advocacy and brand advocacy?

A company can ensure that their "CX-Hero of the Month" recognition program is driving long-term customer advocacy and brand advocacy by selecting employees who consistently go above and beyond for customers, ensuring that the recognition is public and transparent to encourage others to strive for the same level of service, and tying the recognition to specific customer feedback or success stories. Additionally, providing ongoing training and support to employees recognized as CX-Heroes can help them continue to excel in customer service, leading to increased customer satisfaction and loyalty over time. Finally, incorporating customer advocacy metrics into the evaluation of the program's success can help track the impact on overall brand advocacy and customer loyalty.