How can organizations ensure that the improved collaboration and understanding between different CX-relevant roles within cross-functional teams translates into tangible business outcomes, such as increased revenue or market share?

Organizations can ensure that improved collaboration and understanding between different CX-relevant roles within cross-functional teams translates into tangible business outcomes by aligning individual goals with overall business objectives. This can be achieved through clear communication, regular feedback sessions, and performance metrics that track progress towards shared goals. Additionally, providing training and development opportunities to enhance cross-functional skills and promoting a culture of collaboration can foster a cohesive team environment that drives positive business outcomes. Finally, leveraging data and analytics to measure the impact of improved collaboration on key performance indicators such as revenue growth and market share can help demonstrate the value of cross-functional teamwork.