How can companies ensure that their CX awards program is not only motivating employees but also creating a lasting impact on customer loyalty and satisfaction, and what strategies can they implement to continuously improve and evolve their program for maximum effectiveness?

Companies can ensure that their CX awards program is motivating employees and creating a lasting impact on customer loyalty and satisfaction by aligning rewards with specific customer-centric behaviors and outcomes. They can also implement regular training and feedback sessions to reinforce the importance of customer experience and provide recognition for exceptional performance. To continuously improve and evolve their program for maximum effectiveness, companies can gather feedback from both employees and customers, analyze data to identify areas for improvement, and adapt their strategies based on changing customer needs and preferences. Additionally, they can benchmark their program against industry best practices and seek out innovative ideas to stay ahead of the competition.