How can companies ensure that their CX awards program is not only positively impacting employee engagement and customer satisfaction, but also contributing to long-term brand loyalty and customer retention?

Companies can ensure that their CX awards program positively impacts employee engagement and customer satisfaction by aligning the program with the company's core values and goals. This can be achieved by recognizing and rewarding employees who consistently deliver exceptional customer service. Additionally, companies should regularly gather feedback from both employees and customers to continuously improve the program and make it more effective. By creating a strong company culture that values customer experience and employee recognition, companies can foster long-term brand loyalty and customer retention.