How can companies effectively train and empower their CX ambassadors to maximize their impact on customer loyalty and brand advocacy, and what strategies can they implement to continuously improve their ambassador program over time?

Companies can effectively train and empower their CX ambassadors by providing comprehensive training on customer service skills, product knowledge, and brand values. They can also empower ambassadors by giving them autonomy to make decisions and solve customer issues creatively. To maximize impact on customer loyalty and brand advocacy, companies can incentivize ambassadors with rewards and recognition for exceptional performance. Continuous improvement of the ambassador program can be achieved by soliciting feedback from customers and ambassadors, analyzing performance metrics, and implementing regular training and development opportunities to enhance skills and knowledge.