How can companies ensure that their customer-centric initiatives not only improve customer satisfaction levels, but also lead to an increase in customer loyalty and lifetime value?

Companies can ensure that their customer-centric initiatives improve customer satisfaction levels and lead to increased loyalty and lifetime value by consistently gathering and analyzing customer feedback to identify pain points and areas for improvement. They should prioritize personalized and proactive communication with customers to build strong relationships and demonstrate that they value their feedback and loyalty. Additionally, companies can offer incentives and rewards for repeat purchases or referrals to further incentivize customer loyalty and increase lifetime value.