How can organizations ensure that cross-functional collaboration not only improves the utilization of customer insights, but also fosters innovation and creativity within the team?

Organizations can ensure that cross-functional collaboration improves the utilization of customer insights and fosters innovation and creativity within the team by creating a culture that values diverse perspectives and encourages open communication. They can also establish clear goals and objectives for collaboration, provide training and resources to support team members in working together effectively, and recognize and reward collaborative efforts and innovative ideas. Additionally, leaders can facilitate cross-functional collaboration by promoting trust, transparency, and a shared vision among team members.