How can companies ensure that employees are not only sharing customer insights across teams, but also effectively utilizing the information to drive tangible improvements in the customer experience?

Companies can ensure that employees are sharing customer insights across teams by implementing a centralized system for collecting and sharing customer feedback. This system should include regular meetings or communication channels to discuss insights and brainstorm solutions. To ensure effective utilization of the information, companies should provide training on how to analyze and interpret customer data, as well as establish clear goals and metrics for measuring the impact of any improvements made based on customer insights. Additionally, companies should create a culture that values customer feedback and encourages employees to prioritize customer experience in their decision-making processes.