How can companies ensure that their customer experience advocacy initiatives are not only positively impacting employee engagement and customer satisfaction levels, but also aligning with their overall business goals and objectives?

Companies can ensure that their customer experience advocacy initiatives positively impact employee engagement, customer satisfaction, and align with business goals by clearly defining their objectives and aligning them with the company's overall strategy. They should involve employees in the development and implementation of these initiatives to ensure buy-in and alignment with business goals. Regularly measuring and monitoring key performance indicators related to customer experience and employee engagement can help companies track the impact of their initiatives and make adjustments as needed to ensure alignment with business objectives. Additionally, providing training and resources to employees to support their involvement in customer experience advocacy can further drive alignment with business goals.