How can companies effectively align their cross-departmental collaboration strategies with their marketing and sales efforts to maximize customer acquisition and retention, and what specific KPIs should they be monitoring to measure the success of this alignment on their bottom line?

Companies can effectively align their cross-departmental collaboration strategies with marketing and sales efforts by fostering open communication, setting common goals, and ensuring all departments understand the customer journey. This alignment can maximize customer acquisition and retention by creating a seamless experience for customers. Specific KPIs to monitor for measuring success include customer acquisition cost, customer lifetime value, sales conversion rates, marketing ROI, and customer satisfaction scores. By tracking these KPIs, companies can evaluate the impact of their collaboration efforts on the bottom line and make necessary adjustments to improve performance.