How can businesses ensure that cross-functional collaboration not only boosts innovation and creativity, but also leads to tangible business results and a competitive edge in the market?

Businesses can ensure that cross-functional collaboration boosts innovation and creativity by fostering a culture of open communication, trust, and mutual respect among team members from different departments. They can also establish clear goals and objectives for collaborative projects, provide resources and support for cross-functional teams, and encourage knowledge sharing and diverse perspectives. Additionally, businesses can measure the impact of cross-functional collaboration on key performance indicators and use data-driven insights to continuously improve processes and drive tangible business results, ultimately gaining a competitive edge in the market.