How can companies effectively tailor their marketing strategies to cater to both tech-savvy and less tech-savvy customers in today's digital age?

Companies can effectively tailor their marketing strategies by using a multi-channel approach that includes both digital and traditional marketing methods. They can segment their target audience based on their tech-savviness and create personalized messaging for each group. Offering in-person demonstrations or tutorials for less tech-savvy customers can help bridge the gap and make them feel more comfortable with digital products or services. Utilizing data analytics to track customer behavior and preferences can also help companies refine their marketing strategies to better cater to both tech-savvy and less tech-savvy customers.