How can businesses ensure that they are consistently gathering and acting upon customer feedback to maintain a strong customer experience strategy over time?

Businesses can ensure they are consistently gathering and acting upon customer feedback by implementing regular feedback collection methods such as surveys, comment cards, and social media monitoring. They should also establish a system for analyzing and categorizing feedback to identify trends and areas for improvement. Additionally, businesses should prioritize transparency and communication with customers by acknowledging feedback and providing updates on any changes made based on their input. Finally, it is important for businesses to make customer feedback a key component of their decision-making process and to continually reassess and adjust their customer experience strategy based on this feedback.