How can businesses maintain a sense of personalization and human connection in an increasingly automated and digitally-driven marketplace?

Businesses can maintain a sense of personalization and human connection by utilizing data-driven insights to understand their customers on a deeper level. They can also incorporate personalized messaging and tailored recommendations based on customer preferences and behaviors. Additionally, businesses can prioritize customer service and communication through various channels, such as live chat or social media, to provide a more personalized experience. Finally, fostering a company culture that values human interaction and empathy can help businesses connect with customers on a more personal level in a digital environment.