How can frontline employees maintain their motivation and drive to advocate for positive change within the organization, especially when faced with ongoing resistance or pushback from management?

Frontline employees can maintain their motivation by staying focused on the bigger picture and the positive impact their advocacy can have on the organization. They can seek support from like-minded colleagues and build alliances to strengthen their position. It is also important for them to communicate effectively with management, providing evidence and data to support their proposals for change. Additionally, setting small, achievable goals and celebrating successes along the way can help maintain morale and drive.