How can companies ensure that the momentum gained from winning CX awards is maintained and not lost over time, leading to a sustained culture of customer-centricity and excellence in service delivery?

Companies can ensure that the momentum gained from winning CX awards is maintained by consistently focusing on customer needs and feedback. This involves regularly collecting and analyzing customer data to make informed decisions about improving the customer experience. Additionally, companies should prioritize ongoing training and development for employees to ensure they are equipped to deliver exceptional service. Establishing a customer-centric culture from top leadership down to frontline staff is crucial in maintaining momentum and sustaining excellence in service delivery. Regularly celebrating and recognizing achievements in customer service can also help keep the focus on customer-centricity.