How can companies ensure that their employees' emotional connection to their CX goals and values remains strong during times of change or uncertainty, and what steps can be taken to adapt strategies accordingly to maintain a positive work culture?

Companies can ensure that their employees' emotional connection to their CX goals and values remains strong during times of change or uncertainty by fostering open communication, providing support and resources, and recognizing and rewarding employees for their contributions. To adapt strategies accordingly and maintain a positive work culture, companies can prioritize transparency and clarity in communication, offer opportunities for employee feedback and input, and provide training and development opportunities to help employees navigate change effectively. Additionally, fostering a sense of community and belonging within the organization can help employees feel connected to the company's goals and values, even in times of uncertainty.