How can companies ensure that their CX ambassadors maintain a strong sense of alignment with the company's values and goals, even as customer needs and industry trends evolve?

To ensure that CX ambassadors maintain alignment with the company's values and goals, companies can provide ongoing training and development opportunities to keep them informed about any changes. Regular communication and feedback sessions can help ambassadors understand how their role contributes to the overall success of the company. Additionally, involving ambassadors in decision-making processes and seeking their input can help them feel more connected to the company's values and goals. Lastly, companies can create a strong company culture that emphasizes the importance of customer-centricity and aligns with the values and goals of the organization.