How can organizations ensure that cross-functional teams maintain a customer-centric approach and collaboration even in times of rapid change or uncertainty?

Organizations can ensure that cross-functional teams maintain a customer-centric approach and collaboration by clearly defining the customer's needs and expectations. They can foster a culture of open communication and trust among team members to encourage collaboration. Providing regular training and support to team members to adapt to rapid changes and uncertainty can also help maintain a customer-centric focus. Additionally, having strong leadership that emphasizes the importance of customer satisfaction and collaboration can guide teams in staying focused on the customer despite challenges.