How can companies ensure that their customer-centric culture is consistently maintained and improved upon over time to drive long-term success?

Companies can ensure that their customer-centric culture is consistently maintained and improved upon by regularly gathering feedback from customers through surveys, focus groups, and social media monitoring. They can also invest in employee training to ensure that all staff members understand the importance of putting the customer first. Additionally, companies can set clear goals and metrics for measuring customer satisfaction and incorporate these into performance evaluations and incentives. Lastly, leadership should lead by example and consistently reinforce the importance of customer satisfaction in all decision-making processes.