In what ways can companies ensure that their use of technology to maintain customer connections in a remote setting remains authentic and personable, rather than feeling automated and impersonal?

Companies can ensure their use of technology remains authentic and personable by prioritizing personalized communication, utilizing interactive platforms that allow for genuine interactions, and integrating human touchpoints throughout the customer journey. Additionally, providing timely and relevant content, actively listening to customer feedback, and incorporating empathy and emotional intelligence into their digital interactions can help maintain a sense of connection and authenticity in a remote setting. Finally, training employees to effectively use technology in a way that enhances rather than detracts from the customer experience can also contribute to a more authentic and personable interaction.