How can companies ensure that their customer service-driven culture is maintained and continually improved over time, and what strategies can be implemented to address any potential challenges that may arise in this process?

Companies can ensure that their customer service-driven culture is maintained and improved over time by consistently reinforcing the importance of customer service throughout the organization. This can be done through regular training, setting clear expectations for employees, and recognizing and rewarding outstanding customer service. To address potential challenges, companies can gather feedback from customers and employees to identify areas for improvement, implement technology solutions to streamline processes and enhance customer experience, and empower employees to make decisions that prioritize customer satisfaction. By staying proactive and responsive to customer needs, companies can maintain a strong customer service culture and address any challenges that may arise.