How can companies leverage virtual reality technology to tailor personalized shopping experiences for customers, ultimately enhancing brand loyalty and driving sales?

Companies can leverage virtual reality technology by creating immersive and interactive shopping experiences that allow customers to virtually try products before purchasing. By customizing these experiences based on individual preferences and purchase history, companies can provide personalized recommendations and suggestions to enhance the shopping experience. This tailored approach can help build stronger connections with customers, increase brand loyalty, and ultimately drive sales by providing a more engaging and convenient shopping experience.