In what ways can companies leverage user-generated content to enhance their social media strategy and differentiate their brand from competitors in today's digital landscape?

Companies can leverage user-generated content by encouraging customers to share their experiences with the brand on social media platforms. This can help create authentic and relatable content that resonates with other users. By showcasing user-generated content, companies can build trust and credibility with their audience, ultimately setting themselves apart from competitors. Additionally, user-generated content can help increase engagement, reach, and visibility on social media, leading to increased brand awareness and loyalty.