How can businesses leverage user-generated content on social media platforms to enhance customer engagement and drive new customer acquisition?

Businesses can leverage user-generated content on social media platforms by encouraging customers to share their experiences and opinions about the brand. This can be done through contests, hashtags, and incentives for sharing content. By showcasing user-generated content, businesses can build trust and authenticity with their audience, leading to increased customer engagement. Additionally, sharing user-generated content can attract new customers by showcasing real-life experiences and testimonials from existing customers.