How can brands effectively leverage user-generated content and online reviews to build trust and credibility with their customers, and what strategies can they implement to encourage more customers to share their feedback and experiences online?

Brands can effectively leverage user-generated content and online reviews by showcasing authentic and positive customer experiences. They can build trust and credibility by responding to reviews, both positive and negative, in a timely and professional manner. To encourage more customers to share their feedback online, brands can incentivize reviews through discounts, giveaways, or loyalty programs. They can also create a seamless and user-friendly platform for customers to easily leave reviews and share their experiences.