How can businesses leverage user-generated content on social media to enhance customer loyalty and brand advocacy, and what key metrics should they track to measure the impact of this strategy?

Businesses can leverage user-generated content on social media by encouraging customers to share their experiences with the brand, products, or services. This can help create a sense of community and trust among customers, leading to increased loyalty and brand advocacy. Key metrics to track the impact of this strategy include engagement rates, such as likes, comments, and shares, as well as sentiment analysis to gauge the overall perception of the brand. Additionally, tracking customer retention and referral rates can provide insights into the long-term impact of user-generated content on customer loyalty and advocacy.