In what ways can companies leverage user-generated content on social media to enhance brand loyalty and advocacy, and what metrics can they use to measure the effectiveness of these efforts?

Companies can leverage user-generated content on social media by encouraging customers to share their experiences with the brand, showcasing user-generated content on their own social media channels, and engaging with customers who create content about the brand. Metrics that can be used to measure the effectiveness of these efforts include engagement rates (likes, comments, shares), sentiment analysis to gauge customer satisfaction, and tracking the number of brand mentions and hashtags used by customers. Additionally, companies can measure the impact of user-generated content on key performance indicators such as sales, customer retention, and brand awareness.