How can businesses leverage user-generated content on social media to not only measure customer engagement but also enhance brand loyalty and trust among their audience?

Businesses can leverage user-generated content on social media by actively monitoring and analyzing customer interactions, feedback, and reviews. By showcasing positive user-generated content, businesses can build trust and credibility among their audience, as it serves as authentic testimonials of their products or services. Encouraging user-generated content also fosters a sense of community and engagement with customers, leading to increased brand loyalty and advocacy. Additionally, businesses can use user-generated content as a valuable source of insights to improve their products or services based on customer preferences and feedback.