How can brands leverage user-generated content and online reviews to not only improve their customer experience strategy, but also enhance their brand image and credibility in the eyes of consumers?

Brands can leverage user-generated content and online reviews by actively engaging with customers, responding to feedback, and incorporating suggestions into their products or services. By showcasing positive reviews and testimonials on their website and social media platforms, brands can build trust and credibility with potential customers. Additionally, encouraging user-generated content like reviews, testimonials, and social media posts can create a sense of community and loyalty among customers, ultimately enhancing the overall customer experience and brand image.