How can businesses leverage user-generated content to create a more authentic and relatable brand image, and what strategies can they implement to encourage more user participation in content creation?

Businesses can leverage user-generated content by encouraging customers to share their experiences with the brand through reviews, testimonials, and social media posts. This content helps create a more authentic and relatable brand image as it showcases real customer interactions. To encourage more user participation, businesses can run contests or campaigns that incentivize customers to create and share content, engage with customers through social media and respond to their posts, and showcase user-generated content on their website and social media platforms to highlight the value of customer contributions.