How can businesses leverage user-generated content and influencer partnerships to enhance the impact of sharing "Wow Moments" on social media platforms, and what metrics should they focus on to measure the success of these collaborations in terms of audience engagement and brand awareness?

Businesses can leverage user-generated content and influencer partnerships by encouraging customers to share their "Wow Moments" with the brand on social media platforms. This can create authentic and engaging content that resonates with the audience. They should focus on metrics such as likes, shares, comments, reach, and sentiment analysis to measure the success of these collaborations in terms of audience engagement and brand awareness. Additionally, tracking website traffic, conversions, and brand mentions can provide valuable insights into the effectiveness of these strategies.