In what ways can companies leverage technology and data analytics to better understand and cater to the individual needs and preferences of their remote customers, ultimately enhancing customer relationships in a virtual setting?

Companies can leverage technology and data analytics by utilizing customer relationship management (CRM) systems to track customer interactions and preferences. By analyzing data from these systems, companies can gain insights into individual customer needs and preferences, allowing them to tailor their products and services accordingly. Additionally, companies can use technologies such as artificial intelligence and machine learning to personalize customer experiences in a virtual setting, creating a more engaging and personalized interaction. Ultimately, by leveraging technology and data analytics, companies can improve customer relationships by providing a more personalized and tailored experience for remote customers.