In what ways can companies leverage technology to offer a personalized and interactive customer experience in a world where face-to-face interactions are limited?

Companies can leverage technology by implementing personalized customer data collection tools, such as customer relationship management (CRM) systems, to gather information on individual preferences and behaviors. They can use this data to tailor marketing messages, product recommendations, and customer service interactions to each customer's specific needs and interests. Additionally, companies can utilize interactive technologies like chatbots, virtual reality, and augmented reality to engage customers in immersive and interactive experiences that simulate face-to-face interactions and create a more personalized and engaging customer experience.