In what ways can brands leverage new technology and digital platforms to create a more personalized and meaningful customer experience in today's digital era?

Brands can leverage new technology and digital platforms to create a more personalized and meaningful customer experience by utilizing data analytics to understand customer preferences and behaviors. They can also use artificial intelligence and machine learning to tailor product recommendations and content to individual customers. Additionally, brands can engage with customers through interactive and immersive experiences such as virtual reality and augmented reality to enhance the overall brand experience. By leveraging these technologies, brands can build stronger relationships with customers and drive engagement and loyalty in today's digital era.