In what ways can companies leverage technology and digital tools to enhance intercultural competence and customer experiences within their CX department, while still maintaining a personal touch in interactions with diverse customer demographics?

Companies can leverage technology and digital tools by implementing AI-powered language translation services to facilitate communication with customers from different cultural backgrounds. They can also utilize data analytics to gain insights into customer preferences and behaviors, allowing them to tailor their interactions accordingly. Additionally, companies can use virtual reality and augmented reality to create immersive experiences that cater to diverse customer demographics. Despite these technological advancements, companies should still prioritize training their CX staff on cultural awareness and empathy to ensure a personal touch in interactions with customers of varying backgrounds.