How can businesses leverage technology and digital platforms to enhance internal CX communication efforts and streamline measurement and tracking processes?

Businesses can leverage technology and digital platforms by implementing internal communication tools such as collaboration software and intranet platforms to facilitate seamless communication among employees. These tools can also be used to create feedback mechanisms for employees to provide input on customer experiences. Additionally, businesses can utilize customer relationship management (CRM) systems and data analytics tools to streamline measurement and tracking processes, allowing for real-time monitoring of customer interactions and feedback. By integrating these technologies, businesses can improve internal communication, gather valuable insights, and enhance overall customer experience.