How can companies effectively leverage technology, such as AI and machine learning, to enhance their CX strategies and drive customer satisfaction and loyalty in today's digital age?

Companies can effectively leverage technology like AI and machine learning to enhance their CX strategies by implementing personalized recommendations, chatbots for quick customer support, and predictive analytics to anticipate customer needs. By analyzing large amounts of data, these technologies can help companies understand customer behavior and preferences, allowing them to tailor their products and services accordingly. This level of personalization can lead to increased customer satisfaction and loyalty in today's digital age where customers expect seamless and customized experiences.