How can companies leverage technology to enhance and streamline their customer interaction strategies in today's digital age?

Companies can leverage technology by implementing customer relationship management (CRM) systems to track and analyze customer interactions. They can also use chatbots and AI-powered tools to provide instant and personalized customer support. Social media platforms can be utilized to engage with customers in real-time and gather feedback. Additionally, companies can use data analytics to tailor their marketing strategies and improve overall customer experience.