In what ways can companies leverage technology to enhance customer ownership of their experience and ultimately improve overall satisfaction levels?

Companies can leverage technology by implementing customer relationship management (CRM) systems to track customer interactions and preferences. They can also use data analytics to personalize customer experiences and anticipate their needs. Additionally, companies can utilize social media and online platforms to engage with customers in real-time and gather feedback to continually improve their services. By investing in user-friendly websites and mobile apps, companies can make it easier for customers to access information, make purchases, and provide feedback, ultimately enhancing their ownership of the experience and boosting overall satisfaction levels.