How can companies effectively leverage technology to enhance their customer orientation strategies and provide a more personalized and seamless customer experience?

Companies can leverage technology by implementing customer relationship management (CRM) systems to track customer interactions and preferences, allowing for more personalized communication. They can also utilize data analytics to gain insights into customer behavior and tailor their products and services accordingly. By investing in omnichannel platforms, companies can provide a seamless experience across multiple touchpoints, such as websites, mobile apps, and social media, ensuring a consistent and convenient customer journey. Additionally, leveraging artificial intelligence and chatbots can automate customer service inquiries, providing quicker responses and improving overall satisfaction.