"In what ways can businesses leverage technology to enhance their customer experience strategies, and what innovative tools or platforms can they use to measure the effectiveness of these strategies?"

Businesses can leverage technology to enhance customer experience strategies by implementing customer relationship management (CRM) systems to track customer interactions and personalize communication. They can also use chatbots and AI-powered tools to provide real-time support and streamline customer service processes. To measure the effectiveness of these strategies, businesses can utilize customer feedback platforms like Net Promoter Score (NPS), customer satisfaction surveys, and social media monitoring tools to gather insights and make data-driven decisions for improving customer experience.

Keywords

technology customer experience CRM systems chatbots customer feedback platforms

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