How can businesses ensure that their use of cutting-edge technology enhances the customer experience rather than distancing customers from a personal touch in their interactions?

Businesses can ensure that their use of cutting-edge technology enhances the customer experience by maintaining a balance between automation and human interaction. They can achieve this by providing personalized and interactive experiences through technology, such as chatbots or personalized recommendations based on customer preferences. Additionally, businesses should regularly gather feedback from customers to understand their preferences and adjust their technology usage accordingly. Lastly, businesses can train their employees to effectively use technology to enhance customer interactions and ensure that a personal touch is maintained throughout the customer journey.