How can businesses leverage technology to enhance customer autonomy while still providing personalized guidance and support for a tailored customer experience?

Businesses can leverage technology by implementing self-service options such as chatbots or mobile apps that allow customers to find information and complete tasks independently. They can also use data analytics to personalize recommendations and offers based on customer preferences and behavior. By combining these tools, businesses can empower customers to make informed decisions while still providing personalized guidance and support when needed, creating a tailored customer experience that balances autonomy and assistance.