In what ways can companies leverage technology to better align employee motivation with customer satisfaction metrics, and how can they ensure that these technological tools are utilized effectively in their continuous improvement efforts?

Companies can leverage technology by implementing performance management systems that track employee performance against customer satisfaction metrics in real-time. This allows employees to see the direct impact of their actions on customer satisfaction, motivating them to improve. Additionally, companies can use sentiment analysis tools to gather feedback from customers and employees, identifying areas for improvement. To ensure effective utilization of these technological tools, companies should provide proper training and support to employees, establish clear goals and expectations, and regularly monitor and analyze data to make informed decisions for continuous improvement efforts.