How can companies effectively leverage technology and digital tools to measure and enhance employee emotional investment in achieving CX goals, and what role does leadership play in fostering a culture of emotional connection within the workplace?

Companies can effectively leverage technology and digital tools by implementing employee engagement surveys, sentiment analysis software, and performance tracking systems to measure emotional investment in achieving CX goals. Leadership plays a crucial role in fostering a culture of emotional connection within the workplace by setting a positive example, providing regular feedback and recognition, and creating a supportive and inclusive environment where employees feel valued and motivated to contribute their best efforts towards achieving CX goals. By utilizing technology and strong leadership, companies can enhance employee emotional investment, leading to improved customer experiences and overall business success.