How can companies leverage technology to track and analyze employee interactions with customers in order to ensure alignment with company values, beyond traditional methods of observation and feedback?

Companies can leverage technology by implementing customer relationship management (CRM) software that tracks interactions and provides data analytics. This software can help identify trends, monitor customer satisfaction, and ensure employees are adhering to company values. Additionally, companies can use sentiment analysis tools to analyze customer feedback and interactions in real-time. By utilizing technology in this way, companies can ensure that employee interactions with customers are aligned with company values and effectively meet customer needs.