How can companies ensure that their CX ambassadors are effectively utilizing technology to enhance the customer experience and promote the company's values in the ever-evolving digital landscape?

Companies can ensure that their CX ambassadors are effectively utilizing technology by providing comprehensive training on the latest tools and platforms. They can also establish clear guidelines and expectations for how technology should be used to enhance the customer experience and promote company values. Regular monitoring and feedback can help identify areas for improvement and ensure that ambassadors are staying up-to-date with technological advancements. Additionally, fostering a culture of innovation and continuous learning can encourage ambassadors to explore new ways of leveraging technology to connect with customers and uphold the company's values in the digital landscape.