How can organizations leverage technology and digital tools to enhance communication between upper management and front-line employees, and what metrics can be used to measure the effectiveness of these digital communication strategies in driving alignment and productivity towards common goals?

Organizations can leverage technology such as digital communication platforms, intranet systems, and mobile applications to facilitate real-time communication between upper management and front-line employees. These tools can enable quick dissemination of information, updates on company goals, and provide a platform for feedback and collaboration. Metrics such as employee engagement surveys, communication effectiveness surveys, productivity metrics, and goal attainment can be used to measure the effectiveness of these digital communication strategies in driving alignment and productivity towards common goals. Regularly tracking these metrics can help organizations identify areas for improvement and ensure that communication efforts are contributing to overall organizational success.