How can companies leverage technology and automation to streamline the data collection process for employee engagement and customer experience, ultimately improving the accuracy and reliability of the data gathered for making informed business decisions?

Companies can leverage technology and automation by implementing employee engagement and customer experience platforms that automate data collection processes. These platforms can track and analyze employee feedback, customer interactions, and other relevant data in real-time. By using advanced analytics and machine learning algorithms, companies can gain valuable insights from the data collected, leading to more informed business decisions. Automation can also help eliminate human error and bias in data collection, improving the accuracy and reliability of the information gathered.